---
title: "Adrian Payne og Pennie Frow Strategic Customer Management"
brand: "Adrian Payne og Pennie Frow"
category: "Ukategoriseret"
price_min: 529
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/strategic-customer-management-23562a
last_checked: 2026-07-20
---

# Adrian Payne og Pennie Frow Strategic Customer Management

Mærke: Adrian Payne og Pennie Frow · Kategori: Ukategoriseret

Sammenlign priser på Adrian Payne og Pennie Frow Strategic Customer Management fra 1 forhandler. Billigste pris nu: 529 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/strategic-customer-management-23562a

## Priser
- **Billigste pris nu:** 529 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 529 kr | — |

## Om produktet
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/strategic-customer-management-23562a
Priserne er sidst kontrolleret 2026-07-20.