---
title: "Kevin Lane Keller og Vanitha Swaminathan Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition"
brand: "Kevin Lane Keller og Vanitha Swaminathan"
category: "Ukategoriseret"
price_min: 839
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/strategic-brand-management-building-measuring-and-managing-brand-equity-global-edition-5d2b3d
last_checked: 2026-07-22
---

# Kevin Lane Keller og Vanitha Swaminathan Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Mærke: Kevin Lane Keller og Vanitha Swaminathan · Kategori: Ukategoriseret

Sammenlign priser på Kevin Lane Keller og Vanitha Swaminathan Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition fra 1 forhandler. Billigste pris nu: 839 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/strategic-brand-management-building-measuring-and-managing-brand-equity-global-edition-5d2b3d

## Priser
- **Billigste pris nu:** 839 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 839 kr | — |

## Om produktet
For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/strategic-brand-management-building-measuring-and-managing-brand-equity-global-edition-5d2b3d
Priserne er sidst kontrolleret 2026-07-22.