---
title: "Christian Gronroos Service Management and Marketing"
brand: "Christian Gronroos"
category: "Ukategoriseret"
price_min: 317
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/service-management-and-marketing-2ff1b0
last_checked: 2026-07-19
---

# Christian Gronroos Service Management and Marketing

Mærke: Christian Gronroos · Kategori: Ukategoriseret

Sammenlign priser på Christian Gronroos Service Management and Marketing fra 1 forhandler. Billigste pris nu: 317 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/service-management-and-marketing-2ff1b0

## Priser
- **Billigste pris nu:** 317 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 317 kr | — |

## Om produktet
Written by a leading pioneer in the field,the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Grönroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy. The author has created a unique set of YouTube video lectures, one per chapter, to enhance the chapter topics and further bring the concepts to life: https://www.youtube.com/watch?v=Ok5aU-aB3VI&list=PLGI2ZA6GM9FsuxR0RV9VATJjLfPEzQVh-

---

Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/service-management-and-marketing-2ff1b0
Priserne er sidst kontrolleret 2026-07-19.