---
title: "B. J. Fogg Persuasive Technology"
brand: "B. J. Fogg"
category: "Ukategoriseret"
price_min: 399
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/persuasive-technology-a6d638
last_checked: 2026-07-21
---

# B. J. Fogg Persuasive Technology

Mærke: B. J. Fogg · Kategori: Ukategoriseret

Sammenlign priser på B. J. Fogg Persuasive Technology fra 1 forhandler. Billigste pris nu: 399 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/persuasive-technology-a6d638

## Priser
- **Billigste pris nu:** 399 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 399 kr | — |

## Om produktet
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

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Priserne er sidst kontrolleret 2026-07-21.