---
title: "John S. Seiter og Robert H. Gass Persuasion"
brand: "John S. Seiter og Robert H. Gass"
category: "Ukategoriseret"
price_min: 384
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/persuasion-f82da4
last_checked: 2026-07-19
---

# John S. Seiter og Robert H. Gass Persuasion

Mærke: John S. Seiter og Robert H. Gass · Kategori: Ukategoriseret

Sammenlign priser på John S. Seiter og Robert H. Gass Persuasion fra 1 forhandler. Billigste pris nu: 384 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/persuasion-f82da4

## Priser
- **Billigste pris nu:** 384 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 384 kr | — |

## Om produktet
The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.

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Priserne er sidst kontrolleret 2026-07-19.