---
title: "Chris Horton, Ira Kaufman og Mariusz Soltanifar Digital Marketing"
brand: "Chris Horton, Ira Kaufman og Mariusz Soltanifar"
category: "Ukategoriseret"
price_min: 514
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/digital-marketing-459c09
last_checked: 2026-07-21
---

# Chris Horton, Ira Kaufman og Mariusz Soltanifar Digital Marketing

Mærke: Chris Horton, Ira Kaufman og Mariusz Soltanifar · Kategori: Ukategoriseret

Sammenlign priser på Chris Horton, Ira Kaufman og Mariusz Soltanifar Digital Marketing fra 1 forhandler. Billigste pris nu: 514 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/digital-marketing-459c09

## Priser
- **Billigste pris nu:** 514 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 514 kr | — |

## Om produktet
Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose Introduces the Sustainable Marketing Normal , a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks Presents critical insights on the importance of using data analytics to inform and drive digital activities Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center , offering a truly interactive learning experience Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website, accessible at dmresourcecenter.com, also offers instructors a richer set of support material, including a test bank.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/digital-marketing-459c09
Priserne er sidst kontrolleret 2026-07-21.