---
title: "Zubin Sethna Consumer Behaviour"
brand: "Zubin Sethna"
category: "Ukategoriseret"
price_min: 484
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/consumer-behaviour-f2a3a4
last_checked: 2026-07-19
---

# Zubin Sethna Consumer Behaviour

Mærke: Zubin Sethna · Kategori: Ukategoriseret

Sammenlign priser på Zubin Sethna Consumer Behaviour fra 1 forhandler. Billigste pris nu: 484 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/consumer-behaviour-f2a3a4

## Priser
- **Billigste pris nu:** 484 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 484 kr | — |

## Om produktet
Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/consumer-behaviour-f2a3a4
Priserne er sidst kontrolleret 2026-07-19.
