---
title: "Deborah J. MacInnis, Rik Pieters og Wayne Hoyer Consumer Behavior"
brand: "Deborah J. MacInnis, Rik Pieters og Wayne Hoyer"
category: "Ukategoriseret"
price_min: 699
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/consumer-behavior-5b3911
last_checked: 2026-07-19
---

# Deborah J. MacInnis, Rik Pieters og Wayne Hoyer Consumer Behavior

Mærke: Deborah J. MacInnis, Rik Pieters og Wayne Hoyer · Kategori: Ukategoriseret

Sammenlign priser på Deborah J. MacInnis, Rik Pieters og Wayne Hoyer Consumer Behavior fra 1 forhandler. Billigste pris nu: 699 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/consumer-behavior-5b3911

## Priser
- **Billigste pris nu:** 699 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 699 kr | — |

## Om produktet
Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/consumer-behavior-5b3911
Priserne er sidst kontrolleret 2026-07-19.