---
title: "Alan Zimmerman, Jim Blythe og Nektarios Tzempelikos Business to Business Marketing Management"
brand: "Alan Zimmerman, Jim Blythe og Nektarios Tzempelikos"
category: "Ukategoriseret"
price_min: 1024
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/business-to-business-marketing-management-f1d5bf
last_checked: 2026-07-23
---

# Alan Zimmerman, Jim Blythe og Nektarios Tzempelikos Business to Business Marketing Management

Mærke: Alan Zimmerman, Jim Blythe og Nektarios Tzempelikos · Kategori: Ukategoriseret

Sammenlign priser på Alan Zimmerman, Jim Blythe og Nektarios Tzempelikos Business to Business Marketing Management fra 1 forhandler. Billigste pris nu: 1.024 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/business-to-business-marketing-management-f1d5bf

## Priser
- **Billigste pris nu:** 1.024 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 1.024 kr | — |

## Om produktet
Leveraging its distinctive global perspective on the business-to-business (B2B) marketing environment, the fifth edition of this well-regarded textbook provides readers with essential strategies for navigating the increasingly borderless world of B2B marketing today. All chapters have been updated to incorporate contemporary research insights on B2B marketing. New material has been added throughout the book addressing cutting-edge technological developments in the B2B sphere, particularly artificial intelligence, empowering readers to confidently overcome the disruption affecting the field and instead harness the strategic opportunities offered by these changes. This textbook is supported by a wealth of pedagogical features, also revised for this edition, such as international case studies and real-life examples, accompanying case questions, talking points, chapter objectives, chapter summaries and review questions. Comprehensive and readable, this book is ideal for advanced undergraduate and postgraduate students of B2B marketing, marketing management and marketing strategy. Online supplementary resources include chapter PowerPoint slides and a comprehensive instructor guide containing teaching notes, practical exercises, a test bank of exam questions and essay topics, and an additional case study with questions designed for each chapter topic to aid student learning.

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Priserne er sidst kontrolleret 2026-07-23.