---
title: "Helen Mcgrath, Louise Canning og Ross Brennan Business-to-Business Marketing"
brand: "Helen Mcgrath, Louise Canning og Ross Brennan"
category: "Ukategoriseret"
price_min: 529
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/business-to-business-marketing-be66ed
last_checked: 2026-07-23
---

# Helen Mcgrath, Louise Canning og Ross Brennan Business-to-Business Marketing

Mærke: Helen Mcgrath, Louise Canning og Ross Brennan · Kategori: Ukategoriseret

Sammenlign priser på Helen Mcgrath, Louise Canning og Ross Brennan Business-to-Business Marketing fra 1 forhandler. Billigste pris nu: 529 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/business-to-business-marketing-be66ed

## Priser
- **Billigste pris nu:** 529 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 529 kr | — |

## Om produktet
Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/business-to-business-marketing-be66ed
Priserne er sidst kontrolleret 2026-07-23.