---
title: "Brand Management"
brand: "n/a"
category: "Ukategoriseret"
price_min: 80
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/brand-management-0ca302
last_checked: 2026-07-21
---

# Brand Management

Mærke: n/a · Kategori: Ukategoriseret

Sammenlign priser på Brand Management fra 1 forhandler. Billigste pris nu: 80 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/brand-management-0ca302

## Priser
- **Billigste pris nu:** 80 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 80 kr | — |

## Om produktet
Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. To help students better understand the basics of brand management, and the co-creation theory, the book includes a collection of geographically diverse case studies, including: Burger King, Lego, Lynx, Maserati, HSBC and Vegemite. The book is complemented by online resources for lecturers and students, including PowerPoint slides, journal articles, web and video links, and a selection of exclusive videos with a professional brand consultant. Suitable reading for students of branding and brand management modules.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/brand-management-0ca302
Priserne er sidst kontrolleret 2026-07-21.