---
title: "Rory Sutherland Alchemy"
brand: "Rory Sutherland"
category: "Ukategoriseret"
price_min: 84
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/alchemy-07e80c
last_checked: 2026-07-21
---

# Rory Sutherland Alchemy

Mærke: Rory Sutherland · Kategori: Ukategoriseret

Sammenlign priser på Rory Sutherland Alchemy fra 1 forhandler. Billigste pris nu: 84 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/alchemy-07e80c

## Priser
- **Billigste pris nu:** 84 kr hos Saxo DK

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 84 kr | — |

## Om produktet
Penguin presents the audiobook edition of Alchemy: The Surprising Power of Ideas That Don't Make Sense, written and read by Rory Sutherland. To be brilliant, you have to be irrationalWhy is Red Bull so popular - even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste?We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence.But we aren't, and we don't.In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people's choices you have to bypass reason. The best ideas don't make rational sense: they make you feel more than they make you think.Rory Sutherland is the Ogilvy advertising legend whose TED Talks have been viewed nearly 7 million times. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic, on his mission to turn us all into idea alchemists.

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Priserne er sidst kontrolleret 2026-07-21.