---
title: "Danielle Sarver Coombs The Consumer Insights Handbook"
ean: "9798881807474"
brand: "Danielle Sarver Coombs"
category: "Medier > Bøger"
price_min: 444
price_max: 444
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9798881807474/the-consumer-insights-handbook
last_checked: 2026-10-15
---

# Danielle Sarver Coombs The Consumer Insights Handbook

EAN 9798881807474 · Mærke: Danielle Sarver Coombs · Kategori: Medier > Bøger

Sammenlign priser på Danielle Sarver Coombs The Consumer Insights Handbook fra 1 forhandler. Billigste pris nu: 444 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9798881807474/the-consumer-insights-handbook

## Priser
- **Billigste pris nu:** 444 kr hos Saxo DK
- **Prisspænd:** 444 kr – 444 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 444 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edition handbook features new real-world examples and techniques and a new chapter on the uses of the latest research technologies and AI. Danielle Sarver Coombs flips the typical model presented in research methods textbooks to emphasize that data should be used to understand people as thoughtful, deliberative audiences. As such, consumer insights research should be done with the goal of better understanding target audiences in a meaningful way. With this orientation in mind, these insight-driven research projects allow decision makers to tap into consumers’ wants, needs, and desires through messaging and products designed to resonate. Guided by the author’s own experience in the field as well as guidance from current practitioners on the client, boutique, and agency sides, this book offers an accessible, thorough, and compelling perspective on how to plan for and complete consumer insights research projects from the initial RFP to the final presentation of findings. Each chapter includes a guide for how to conduct in-class research, quotes and recommendations from experts in the field, and case studies and real-world examples.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/9798881807474/the-consumer-insights-handbook
Priserne er sidst kontrolleret 2026-10-15.