---
title: "Karen Nelson-Field The Attention Economy and How Media Works"
ean: "9789811515392"
brand: "Karen Nelson-Field"
category: "Medier > Bøger"
price_min: 309
price_max: 309
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9789811515392/the-attention-economy-and-how-media-works
last_checked: 2026-10-16
---

# Karen Nelson-Field The Attention Economy and How Media Works

EAN 9789811515392 · Mærke: Karen Nelson-Field · Kategori: Medier > Bøger

Sammenlign priser på Karen Nelson-Field The Attention Economy and How Media Works fra 1 forhandler. Billigste pris nu: 309 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9789811515392/the-attention-economy-and-how-media-works

## Priser
- **Billigste pris nu:** 309 kr hos Saxo DK
- **Prisspænd:** 309 kr – 309 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 309 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, butrather with a keen eye on the things that brand owners can learn to control.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/9789811515392/the-attention-economy-and-how-media-works
Priserne er sidst kontrolleret 2026-10-16.