---
title: "Anthony Tasgal The Consumer Behaviour Book"
ean: "9781915951205"
brand: "Anthony Tasgal"
category: "Medier > Bøger > Trykte bøger"
price_min: 119
price_max: 119
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781915951205/the-consumer-behaviour-book
last_checked: 2026-10-14
---

# Anthony Tasgal The Consumer Behaviour Book

EAN 9781915951205 · Mærke: Anthony Tasgal · Kategori: Medier > Bøger > Trykte bøger

Sammenlign priser på Anthony Tasgal The Consumer Behaviour Book fra 1 forhandler. Billigste pris nu: 119 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781915951205/the-consumer-behaviour-book

## Priser
- **Billigste pris nu:** 119 kr hos Saxo DK
- **Prisspænd:** 119 kr – 119 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 119 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Neoclassical economics assumes that most people have well-defined preferences and make well-informed, self-interested decisions based on those preferences. But in the real world, this is often not the case. This book combines elements of economics and psychology to help you understand how and why consumers behave the way they really do. Using behavioural economics as the foundation, the author explains the anomalies in consumer choices and what really influences human behaviour, preferences and decision-making. Often the case, emotional as well as economic factors play a vital role in consumer behaviour. Therefore, behavioural economics can be an important aid to business and marketing strategies by understanding how consumer decisions can be influenced.

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Priserne er sidst kontrolleret 2026-10-14.