---
title: "Headline Publishing Group Ogilvy on Advertising in the Digital Age (3, 2017) | Miles Young"
ean: "9781847960870"
brand: "Headline Publishing Group"
category: "Medier > Bøger > Trykte bøger"
price_min: 389
price_max: 389
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781847960870/ogilvy-on-advertising-in-the-digital-age-3-2017-miles-young
last_checked: 2026-10-17
---

# Headline Publishing Group Ogilvy on Advertising in the Digital Age (3, 2017) | Miles Young

EAN 9781847960870 · Mærke: Headline Publishing Group · Kategori: Medier > Bøger > Trykte bøger

Sammenlign priser på Headline Publishing Group Ogilvy on Advertising in the Digital Age (3, 2017) | Miles Young fra 1 forhandler. Billigste pris nu: 389 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781847960870/ogilvy-on-advertising-in-the-digital-age-3-2017-miles-young

## Priser
- **Billigste pris nu:** 389 kr hos Saxo DK
- **Prisspænd:** 389 kr – 389 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 389 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of 'digital'. He demonstrates how to respond astutely and successfully to the myriad possibilities the digital world has to offer. The book is comprehensive in its reach, touching on all areas, from brand response to social media, pervasive creativity, smart content and good storytelling, to cautions about the power of big data, and what we can learn from the latest neuroscience findings and emerging markets. Backed up by sound research and an illustrious career working out of offices in the UK, US and Hong Kong, Young cuts through the 'noise' surrounding digital to outline some essential truths and offer sound practical advice.

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Priserne er sidst kontrolleret 2026-10-17.