---
title: "Scott Burleson The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy"
ean: "9781734695038"
brand: "Scott Burleson"
category: "Medier > Bøger > Trykte bøger"
price_min: 249
price_max: 249
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781734695038/the-statue-in-the-stone-decoding-customer-motivation-with-the-48-laws
last_checked: 2026-10-14
---

# Scott Burleson The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy

EAN 9781734695038 · Mærke: Scott Burleson · Kategori: Medier > Bøger > Trykte bøger

Sammenlign priser på Scott Burleson The Statue in the Stone: Decoding Customer Motivation with the 48 Laws of Jobs-to-be-Done Philosophy fra 1 forhandler. Billigste pris nu: 249 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781734695038/the-statue-in-the-stone-decoding-customer-motivation-with-the-48-laws

## Priser
- **Billigste pris nu:** 249 kr hos Saxo DK
- **Prisspænd:** 249 kr – 249 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 249 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> THE STATUE IN THE STONE is a complete treatise on Jobs-to-be-Done philosophy. While many have contributed to the ideology, the founding fathers are (in alphabetical order): Lance Bettencourt, Clayton Christensen, Theodore Levitt, and Anthony Ulwick. Clayton Christensen taught that "A customer "hires" a product to accomplish a job." The customer's job is a goal, objective, or problem to be solved. Built upon this basic truth, jobs-to-be-done philosophy is the most powerful framework ever created to understand customer motivation. It turns out that customers do not care about brands, companies, products or technologies. However, they will reliably gravitate to the product that helps them to get their job done the best. This understanding will help marketers, innovators, business leaders, product managers and practitioners of all sorts to boldly create customer value.Though many are familiar with the phrase "jobs-to-be-done" (JTBD), few have significant experience in applying it to real markets. Even fewer have worked in enough diverse industries to understand the principles at play.This book presents the theories along with practical frameworks to apply jobs-thinking into any market. It's a complete resource, with all the "job-to-be-done" secrets that only the most experienced practitioners could know.

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Priserne er sidst kontrolleret 2026-10-14.