---
title: "Claude Hopkins Scientific Advertising"
ean: "9781640954250"
brand: "Claude Hopkins"
category: "Medier > Bøger > Trykte bøger"
price_min: 149
price_max: 149
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781640954250/scientific-advertising
last_checked: 2026-10-15
---

# Claude Hopkins Scientific Advertising

EAN 9781640954250 · Mærke: Claude Hopkins · Kategori: Medier > Bøger > Trykte bøger

Sammenlign priser på Claude Hopkins Scientific Advertising fra 1 forhandler. Billigste pris nu: 149 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781640954250/scientific-advertising

## Priser
- **Billigste pris nu:** 149 kr hos Saxo DK
- **Prisspænd:** 149 kr – 149 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 149 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> The essential guidebook on how to make your marketing and advertising more profitable—faster. You already have a great product or service—how do you build a narrative around it that speaks to your customers’ attitudes, interests, and needs? Drawing on established techniques and proven methods, Scientific Advertising by Claude Hopkins eliminates the guesswork from advertising so that you can actually get a measurable and substantive ROI. Students and experts alike will benefit from the timeless principles in this book, such as how to: Create a winning personality for your ads Incentivize people to buy without using sensationalism or empty rhetoric Strategically incorporate visual design elements into ads Harness the power of coupon advertising, product sampling, and direct-mail marketing Run test campaigns to make smarter decisions about your advertising dollars Known as the “father of modern advertising techniques,” Claude C. Hopkins transformed the marketing industry when he published Scientific Advertising , which is largely considered to be the landmark book on direct response marketing and split testing. More relevant today than ever before, Scientific Advertising provides a solid foundation in branding, writing compelling marketing copy, and testing and measuring advertising campaigns that will enhance not only your print marketing plan, but also your digital marketing and e-commerce strategies. Increase your company’s bottom line, stop wasting time and losing money on advertising focused merely on brand awareness or entertainment, and start leveraging salesmanship in advertising to boost sales and attract new customers.

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Priserne er sidst kontrolleret 2026-10-15.