---
title: "Andris Zoltners, Harvard Business Review og Philip Kotler HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)"
ean: "9781633694538"
brand: "Andris Zoltners, Harvard Business Review og Philip Kotler"
category: "Medier > Bøger"
price_min: 469
price_max: 469
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781633694538/hbrs-10-must-reads-on-sales-with-bonus-interview-of-andris-zoltners
last_checked: 2026-10-19
---

# Andris Zoltners, Harvard Business Review og Philip Kotler HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)

EAN 9781633694538 · Mærke: Andris Zoltners, Harvard Business Review og Philip Kotler · Kategori: Medier > Bøger

Sammenlign priser på Andris Zoltners, Harvard Business Review og Philip Kotler HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads) fra 1 forhandler. Billigste pris nu: 469 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781633694538/hbrs-10-must-reads-on-sales-with-bonus-interview-of-andris-zoltners

## Priser
- **Billigste pris nu:** 469 kr hos Saxo DK
- **Prisspænd:** 469 kr – 469 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 469 kr | 1-4 hverdage |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer's buying center Integrate your sales and marketing operations Assess your business cycle and its impact on your sales force Transition away from solution sales Leverage the power of micromarkets Introduce tiebreaker selling and consensus selling Motivate your sales force properly This collection of articles includes: "Major Sales: Who Really Does the Buying," by Thomas V. Bonoma; "Ending the War Between Sales and Marketing," by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; "Match Your Sales Force Structure to Your Business Life Cycle," by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; "The End of Solution Sales," by Brent Adamson, Matthew Dixon, and Nicholas Toman; "Selling into Micromarkets," by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; "Dismantling the Sales Machine," by Brent Adamson, Matthew Dixon, and Nicholas Toman; "Tiebreaker Selling," by James C. Anderson, James A. Narus, and Marc Wouters; "Making the Consensus Sale," by Karl Schmidt, Brent Adamson, and Anna Bird; "The Right Way to Use Compensation," by Mark Roberge; "How to Really Motivate Salespeople," by Doug J. Chung; and "Getting Beyond 'Show Me the Money,'" an interview with Andris Zoltners by Daniel McGinn.

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Priserne er sidst kontrolleret 2026-10-19.