---
title: "Zubin Sethna Consumer Behaviour"
ean: "9781529754056"
brand: "Zubin Sethna"
category: "Medier > Bøger"
price_min: 479
price_max: 479
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781529754056/consumer-behaviour
last_checked: 2026-10-14
---

# Zubin Sethna Consumer Behaviour

EAN 9781529754056 · Mærke: Zubin Sethna · Kategori: Medier > Bøger

Sammenlign priser på Zubin Sethna Consumer Behaviour fra 1 forhandler. Billigste pris nu: 479 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781529754056/consumer-behaviour

## Priser
- **Billigste pris nu:** 479 kr hos Saxo DK
- **Prisspænd:** 479 kr – 479 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 479 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Informal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a comprehensive introduction to Consumer Behaviour, drawing on an accessible writing style, engaging examples and a wealth of learning features throughout. The text is balanced in its coverage of both psychological and sociological aspects of consumer behaviour, and examples of consumer behaviour are selected from around the globe, including many of the world’s most popular brands and also B2B companies. This new edition has been fully updated to cover the impacts of the Covid-19 pandemic on consumer behaviour as well as the ongoing effects of technology, social media, digitalisation and climate change in adapting consumer behaviours. This textbook is essential reading for all students studying Consumer Behaviour. Zubin Sethna is a Professor of Entrepreneurial Marketing and Consumer Behaviour at Regent’s University London.

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Priserne er sidst kontrolleret 2026-10-14.