---
title: "Harriet Posner Marketing Fashion Third Edition"
ean: "9781529420326"
brand: "Harriet Posner"
category: "Medier > Bøger"
price_min: 424
price_max: 424
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781529420326/marketing-fashion-third-edition
last_checked: 2026-10-16
---

# Harriet Posner Marketing Fashion Third Edition

EAN 9781529420326 · Mærke: Harriet Posner · Kategori: Medier > Bøger

Sammenlign priser på Harriet Posner Marketing Fashion Third Edition fra 1 forhandler. Billigste pris nu: 424 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781529420326/marketing-fashion-third-edition

## Priser
- **Billigste pris nu:** 424 kr hos Saxo DK
- **Prisspænd:** 424 kr – 424 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 424 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Marketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters: Marketing Theory The Fashion Market Research & Planning Understanding the Customer Branding Promotion

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Priserne er sidst kontrolleret 2026-10-16.