---
title: "Robert Cluley Marketing Science Fictions"
ean: "9781529233377"
brand: "Robert Cluley"
category: "Medier > Bøger"
price_min: 314
price_max: 314
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781529233377/marketing-science-fictions
last_checked: 2026-10-15
---

# Robert Cluley Marketing Science Fictions

EAN 9781529233377 · Mærke: Robert Cluley · Kategori: Medier > Bøger

Sammenlign priser på Robert Cluley Marketing Science Fictions fra 1 forhandler. Billigste pris nu: 314 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781529233377/marketing-science-fictions

## Priser
- **Billigste pris nu:** 314 kr hos Saxo DK
- **Prisspænd:** 314 kr – 314 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 314 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction. This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science.

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Priserne er sidst kontrolleret 2026-10-15.