---
title: "Lorynn Divita, Patricia Mink Rath, Penny Gill, Richard Petrizzi og The Why of the Buy"
ean: "9781501382284"
brand: "Lorynn Divita, Patricia Mink Rath, Penny Gill, Richard Petrizzi og"
category: "Medier > Bøger"
price_min: 834
price_max: 834
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781501382284/the-why-of-the-buy
last_checked: 2026-10-16
---

# Lorynn Divita, Patricia Mink Rath, Penny Gill, Richard Petrizzi og The Why of the Buy

EAN 9781501382284 · Mærke: Lorynn Divita, Patricia Mink Rath, Penny Gill, Richard Petrizzi og · Kategori: Medier > Bøger

Sammenlign priser på Lorynn Divita, Patricia Mink Rath, Penny Gill, Richard Petrizzi og The Why of the Buy fra 1 forhandler. Billigste pris nu: 834 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781501382284/the-why-of-the-buy

## Priser
- **Billigste pris nu:** 834 kr hos Saxo DK
- **Prisspænd:** 834 kr – 834 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 834 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses, this text explains the motivation behind consumer choice and purchase written in a clear manner with industry examples. This text will cover updates in technology and social media, which have changed the landscape of the fashion market. Discussion of the pandemic, diversity, sustainability, and ethical practices are also included. Student activities, mini-projects, and brand new “Just-in-Case” case studies promote application of the text concepts for a complete understanding of The Why of the Buy . STUDIO Features Include: - Self-assessment quizzes to test yourself on what you have just read - Flashcards of key terms and concepts covered in the book Instructor Resources - Instructor’s Guide to help incorporate the text into your classroom -The Test Bank includes sample test questions for each chapter - PowerPoint Slides for every chapter

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/9781501382284/the-why-of-the-buy
Priserne er sidst kontrolleret 2026-10-16.