---
title: "Clayton M. Christensen, Fred Reichheld, Harvard Business Review, HBR's 10 Must Reads on Strategic Marketing (with featured article \"Marketing Myopia,\" by Theodore Levitt)"
ean: "9781422189887"
brand: "Clayton M. Christensen, Fred Reichheld, Harvard Business Review,"
category: "Medier > Bøger"
price_min: 194
price_max: 194
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781422189887/hbrs-10-must-reads-on-strategic-marketing-with-featured-article
last_checked: 2026-10-14
---

# Clayton M. Christensen, Fred Reichheld, Harvard Business Review, HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

EAN 9781422189887 · Mærke: Clayton M. Christensen, Fred Reichheld, Harvard Business Review, · Kategori: Medier > Bøger

Sammenlign priser på Clayton M. Christensen, Fred Reichheld, Harvard Business Review, HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt) fra 1 forhandler. Billigste pris nu: 194 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781422189887/hbrs-10-must-reads-on-strategic-marketing-with-featured-article

## Priser
- **Billigste pris nu:** 194 kr hos Saxo DK
- **Prisspænd:** 194 kr – 194 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 194 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it--and your customers--at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: * Figure out what business you're really in * Create products that perform the jobs people need to get done * Get a bird's-eye view of your brand's strengths and weaknesses * Tap a market that's larger than China and India combined * Deliver superior value to your B2B customers * End the war between sales and marketing Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials HBR's 10 Must Reads on Communication HBR's 10 Must Reads on Collaboration HBR's 10 Must Reads on Innovation HBR's 10 Must Reads on Leadership HBR's 10 Must Reads on Making Smart Decisions HBR's 10 Must Reads on Managing Yourself HBR's 10 Must Reads on Teams

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