---
title: "Edward Bernays Crystallizing Public Opinion"
ean: "9781420962994"
brand: "Edward Bernays"
category: "Medier > Bøger"
price_min: 124
price_max: 124
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781420962994/crystallizing-public-opinion
last_checked: 2026-10-15
---

# Edward Bernays Crystallizing Public Opinion

EAN 9781420962994 · Mærke: Edward Bernays · Kategori: Medier > Bøger

Sammenlign priser på Edward Bernays Crystallizing Public Opinion fra 1 forhandler. Billigste pris nu: 124 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781420962994/crystallizing-public-opinion

## Priser
- **Billigste pris nu:** 124 kr hos Saxo DK
- **Prisspænd:** 124 kr – 124 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 124 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> "Crystallizing Public Opinion" is Edward Bernays' pioneering work on the topic of public relations. Published in 1923, this groundbreaking book laid the foundation for the modern method of mass persuasion through media and advertising. Sometimes referred to as father of public relations, Bernays was one of the most influential Americans of the 20th century. He aimed his insightful advice at governments and corporations who wished to build support or spread a particular message. Bernays related his own experiences as a public relations counsel to numerous organizations, such as helping Lithuania bolster its national identity by spreading positive information about Lithuania to intellectuals, sports fans, and politicians, who in turn would influence others. Bernays recognized the increasing importance of public perception as a matter of interest to both official organizations and private companies. He combined a study of individual human psychology and group identity with an understanding of symbolism and media. Bernays was the first to recognize that to effectively guide public opinion, organizations must control and carefully time the dissemination of their news rather than merely reacting to what is being said by others. "Crystallizing Public Opinion" remains a fascinating and hugely important work in understanding public perception and opinion. This edition is printed on premium acid-free paper.

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Priserne er sidst kontrolleret 2026-10-15.