---
title: "The Luxury Strategy (3, 2025) | Jean-Noel Kapferer,Vincent Bastien,Jean-No?l Kapferer,Jean-Noël Kapferer"
ean: "9781398624269"
brand: "Vincent Bastien"
category: "Medier > Bøger"
price_min: 414
price_max: 495
currency: DKK
vendor_count: 2
in_stock: true
url: https://pricetracker.dk/p/9781398624269/the-luxury-strategy-3-2025-jean-noel-kapferervincent-bastienjean-nol
last_checked: 2026-10-19
---

# The Luxury Strategy (3, 2025) | Jean-Noel Kapferer,Vincent Bastien,Jean-No?l Kapferer,Jean-Noël Kapferer

EAN 9781398624269 · Mærke: Vincent Bastien · Kategori: Medier > Bøger

Sammenlign priser på The Luxury Strategy (3, 2025) | Jean-Noel Kapferer,Vincent Bastien,Jean-No?l Kapferer,Jean-Noël Kapferer fra 2 forhandlere. Billigste pris nu: 414 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781398624269/the-luxury-strategy-3-2025-jean-noel-kapferervincent-bastienjean-nol

## Priser
- **Billigste pris nu:** 414 kr hos Saxo DK
- **Prisspænd:** 414 kr – 495 kr på tværs af 2 forhandlere

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 414 kr | — |
| Plusbog | 495 kr | 6 - 8 hverdage |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now cemented its position as the global authority and reference book on luxury business. This book is ideal for senior executives in the luxury markets, entrepreneurs wishing to create a luxury brand, and students studying luxury brands in depth. The Luxury Strategy defines the differences between premium and luxury products, between a luxury and a fashion strategy, and why one needs to turn established marketing rules upside down to build luxury brands. It provides a rigorous guide for true and long-lasting success in the field of luxury. This essential guide rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Prada, Hermès into profitable global brands. It unveils the narrow path to keep growing while remaining exclusive. This revised edition builds upon the content that has made this book a staple of the industry. It includes a new preface by the authors and an updating of key cases. The book concludes with a new chapter that delves into the consequences of the luxification of society, the impact of Artificial Intelligence on the sector as well as other new technologies and explores the need for the luxury industry to serve as exemplars of best practice.

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Priserne er sidst kontrolleret 2026-10-19.