---
title: "Jean-Éric Pelet Consumer Behaviour"
ean: "9781398618619"
brand: "Jean-Éric Pelet"
category: "Medier > Bøger"
price_min: 499
price_max: 499
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781398618619/consumer-behaviour
last_checked: 2026-10-14
---

# Jean-Éric Pelet Consumer Behaviour

EAN 9781398618619 · Mærke: Jean-Éric Pelet · Kategori: Medier > Bøger

Sammenlign priser på Jean-Éric Pelet Consumer Behaviour fra 1 forhandler. Billigste pris nu: 499 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781398618619/consumer-behaviour

## Priser
- **Billigste pris nu:** 499 kr hos Saxo DK
- **Prisspænd:** 499 kr – 499 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 499 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include: - Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. - Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design. - Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/9781398618619/consumer-behaviour
Priserne er sidst kontrolleret 2026-10-14.