---
title: "Antonia Wade Transforming the B2B Buyer Journey"
ean: "9781398606807"
brand: "Antonia Wade"
category: "Medier > Bøger"
price_min: 369
price_max: 369
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781398606807/transforming-the-b2b-buyer-journey
last_checked: 2026-10-14
---

# Antonia Wade Transforming the B2B Buyer Journey

EAN 9781398606807 · Mærke: Antonia Wade · Kategori: Medier > Bøger

Sammenlign priser på Antonia Wade Transforming the B2B Buyer Journey fra 1 forhandler. Billigste pris nu: 369 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781398606807/transforming-the-b2b-buyer-journey

## Priser
- **Billigste pris nu:** 369 kr hos Saxo DK
- **Prisspænd:** 369 kr – 369 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 369 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Boost lead generation, improve pipeline conversion and build loyalty with clients using this guide to designing a successful end-to-end B2B marketing buyer journey. Changes in B2B buying have heralded a new age of B2B marketing. Transforming the B2B Buyer Journey offers a new way of thinking that accommodates the many nuances in buyer behaviour. It provides a step-by-step guide to mapping the buyer journey, aligning channels, metrics and tactics according to their needs at each stage. The framework shows how to get more value out of brand investments, choosing and using technology and how to gauge return on investment. It also shows how to develop marketing as a real lever for business growth and how to reengineer marketing's relationship with sales. Written by a highly experienced and award-winning Chief Marketing Officer, as well as containing case studies and examples from organizations including PwC, Accenture, EY, Salesforce, ServiceNow and NCR, it features tips and templates as well as common pitfalls to avoid. This is an essential resource for ambitious B2B marketing professionals looking to achieve the competitive edge and change the traditional marketing relationship with buyers.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/9781398606807/transforming-the-b2b-buyer-journey
Priserne er sidst kontrolleret 2026-10-14.