---
title: "Brigitte Nicoulaud, Graham Hooley, John Rudd, Nick Lee og Nigel Piercy Marketing Strategy and Competitive Positioning"
ean: "9781292725017"
brand: "Brigitte Nicoulaud, Graham Hooley, John Rudd, Nick Lee og Nigel Piercy"
category: "Medier > Bøger"
price_min: 624
price_max: 624
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781292725017/marketing-strategy-and-competitive-positioning
last_checked: 2026-10-14
---

# Brigitte Nicoulaud, Graham Hooley, John Rudd, Nick Lee og Nigel Piercy Marketing Strategy and Competitive Positioning

EAN 9781292725017 · Mærke: Brigitte Nicoulaud, Graham Hooley, John Rudd, Nick Lee og Nigel Piercy · Kategori: Medier > Bøger

Sammenlign priser på Brigitte Nicoulaud, Graham Hooley, John Rudd, Nick Lee og Nigel Piercy Marketing Strategy and Competitive Positioning fra 1 forhandler. Billigste pris nu: 624 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781292725017/marketing-strategy-and-competitive-positioning

## Priser
- **Billigste pris nu:** 624 kr hos Saxo DK
- **Prisspænd:** 624 kr – 624 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 624 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. Key features include: Focus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantage Increased emphasis on competing through differentiation and customer knowledge, including new business models Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity Emphasis on competing globally within a digitalization context Updated vignettes and new case studies to help you connect marketing principles with practical applications

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Priserne er sidst kontrolleret 2026-10-14.