---
title: "Ana Bogdanovic og Svend Hollensen Global Marketing"
ean: "9781292440811"
brand: "Ana Bogdanovic og Svend Hollensen"
category: "Medier > Bøger"
price_min: 699
price_max: 699
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781292440811/global-marketing
last_checked: 2026-10-17
---

# Ana Bogdanovic og Svend Hollensen Global Marketing

EAN 9781292440811 · Mærke: Ana Bogdanovic og Svend Hollensen · Kategori: Medier > Bøger

Sammenlign priser på Ana Bogdanovic og Svend Hollensen Global Marketing fra 1 forhandler. Billigste pris nu: 699 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781292440811/global-marketing

## Priser
- **Billigste pris nu:** 699 kr hos Saxo DK
- **Prisspænd:** 699 kr – 699 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 699 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> A clear, succinct, and comprehensive guide to international marketing Global Marketing, 9th Edition by Svend Hollensen and Ana Bogdanovic is an essential resource for undergraduate and postgraduate students looking to gain a deep understanding of global marketing. This guide follows the five main management decisions: whether to internationalise, which markets to enter, how to enter a foreign market, and how to design and then implement and co-ordinate the global marketing programme appropriate for those foreign markets. It helps student select, analyse, evaluate and implement the appropriate conceptual frameworks to make effective management decisions in global markets. As one of the globally best-selling textbooks in the area, and with nearly 30 years of expertise, this latest edition maintains its clear structure while incorporating extensive updates. Fully revised to streamline international market selection, this edition encompasses a modern approach to studying culture and more in-depth analysis of PESTEL implications and is updated to cover changes in international marketing as supply chain challenges, technology advances including generative AI and the future of globalisation. Case studies have been rationalised to help readers understand how various organisations have applied global marketing frameworks in practice. New case studies on H&M's approach to sustainable fashion, marketing e-scooters globally, McDonalds, provide real life insight on global marketing strategy and implementation. By studying this book, students will be well-prepared to achieve global competitiveness by developing and implementing market-responsive strategies.

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Priserne er sidst kontrolleret 2026-10-17.