---
title: "Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Vanitha Swaminathan - Paperback Bog - Pearson Education Limited - 2019 - Engelsk - Booktok.dk"
ean: "9781292314969"
brand: "Pearson Education Limited"
category: "Medier > Bøger"
price_min: 1019
price_max: 1019
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781292314969/strategic-brand-management-building-measuring-and-managing-brand
last_checked: 2026-10-16
---

# Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Vanitha Swaminathan - Paperback Bog - Pearson Education Limited - 2019 - Engelsk - Booktok.dk

EAN 9781292314969 · Mærke: Pearson Education Limited · Kategori: Medier > Bøger

Sammenlign priser på Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Vanitha Swaminathan - Paperback Bog - Pearson Education Limited - 2019 - Engelsk - Booktok.dk fra 1 forhandler. Billigste pris nu: 1.019 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781292314969/strategic-brand-management-building-measuring-and-managing-brand

## Priser
- **Billigste pris nu:** 1.019 kr hos Saxo DK
- **Prisspænd:** 1.019 kr – 1.019 kr på tværs af 1 forhandler
- **Historisk lavpris:** 827 kr (oktober 2026)

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 1.019 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

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Priserne er sidst kontrolleret 2026-10-16.