---
title: "Masaaki (Mike) Kotabe og Kristiaan Helsen Global Marketing Management"
ean: "9781119888765"
brand: "Masaaki (Mike) Kotabe og Kristiaan Helsen"
category: "Medier > Bøger > Trykte bøger"
price_min: 1094
price_max: 1094
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781119888765/global-marketing-management
last_checked: 2026-10-17
---

# Masaaki (Mike) Kotabe og Kristiaan Helsen Global Marketing Management

EAN 9781119888765 · Mærke: Masaaki (Mike) Kotabe og Kristiaan Helsen · Kategori: Medier > Bøger > Trykte bøger

Sammenlign priser på Masaaki (Mike) Kotabe og Kristiaan Helsen Global Marketing Management fra 1 forhandler. Billigste pris nu: 1.094 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781119888765/global-marketing-management

## Priser
- **Billigste pris nu:** 1.094 kr hos Saxo DK
- **Prisspænd:** 1.094 kr – 1.094 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 1.094 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management , a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility

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Priserne er sidst kontrolleret 2026-10-17.