---
title: "Don Peppers og Martha Rogers Managing Customer Experience and Relationships"
ean: "9781119815334"
brand: "Don Peppers og Martha Rogers"
category: "Medier > Bøger"
price_min: 634
price_max: 634
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781119815334/managing-customer-experience-and-relationships
last_checked: 2026-10-14
---

# Don Peppers og Martha Rogers Managing Customer Experience and Relationships

EAN 9781119815334 · Mærke: Don Peppers og Martha Rogers · Kategori: Medier > Bøger

Sammenlign priser på Don Peppers og Martha Rogers Managing Customer Experience and Relationships fra 1 forhandler. Billigste pris nu: 634 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781119815334/managing-customer-experience-and-relationships

## Priser
- **Billigste pris nu:** 634 kr hos Saxo DK
- **Prisspænd:** 634 kr – 634 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 634 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.

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Priserne er sidst kontrolleret 2026-10-14.