---
title: "Christine Moorman og David A. Aaker Strategic Market Management"
ean: "9781119802860"
brand: "Christine Moorman og David A. Aaker"
category: "Medier > Bøger"
price_min: 734
price_max: 734
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781119802860/strategic-market-management
last_checked: 2026-10-15
---

# Christine Moorman og David A. Aaker Strategic Market Management

EAN 9781119802860 · Mærke: Christine Moorman og David A. Aaker · Kategori: Medier > Bøger

Sammenlign priser på Christine Moorman og David A. Aaker Strategic Market Management fra 1 forhandler. Billigste pris nu: 734 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781119802860/strategic-market-management

## Priser
- **Billigste pris nu:** 734 kr hos Saxo DK
- **Prisspænd:** 734 kr – 734 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 734 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management , David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management , Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for MBA and EMBA students, managers, planning specialists, and executives wanting to improve their marketing strategy development and planning processes or looking for a timely overview of recent issues, frameworks, and tools.

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Priserne er sidst kontrolleret 2026-10-15.