---
title: "Mike Berry og Marjolein Visser Digital Marketing Fundamentals"
ean: "9781032964690"
brand: "Mike Berry og Marjolein Visser"
category: "Medier > Bøger > Trykte bøger"
price_min: 639
price_max: 639
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781032964690/digital-marketing-fundamentals
last_checked: 2026-10-15
---

# Mike Berry og Marjolein Visser Digital Marketing Fundamentals

EAN 9781032964690 · Mærke: Mike Berry og Marjolein Visser · Kategori: Medier > Bøger > Trykte bøger

Sammenlign priser på Mike Berry og Marjolein Visser Digital Marketing Fundamentals fra 1 forhandler. Billigste pris nu: 639 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781032964690/digital-marketing-fundamentals

## Priser
- **Billigste pris nu:** 639 kr hos Saxo DK
- **Prisspænd:** 639 kr – 639 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 639 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi tal Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future. Digital Marketing Fundamentals is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.

---

Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/9781032964690/digital-marketing-fundamentals
Priserne er sidst kontrolleret 2026-10-15.