---
title: "Bonita Kolb Marketing Research for the Tourism, Hospitality and Events Industries"
ean: "9781032940380"
brand: "Bonita Kolb"
category: "Medier > Bøger"
price_min: 484
price_max: 484
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781032940380/marketing-research-for-the-tourism-hospitality-and-events-industries
last_checked: 2026-10-21
---

# Bonita Kolb Marketing Research for the Tourism, Hospitality and Events Industries

EAN 9781032940380 · Mærke: Bonita Kolb · Kategori: Medier > Bøger

Sammenlign priser på Bonita Kolb Marketing Research for the Tourism, Hospitality and Events Industries fra 1 forhandler. Billigste pris nu: 484 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781032940380/marketing-research-for-the-tourism-hospitality-and-events-industries

## Priser
- **Billigste pris nu:** 484 kr hos Saxo DK
- **Prisspænd:** 484 kr – 484 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 484 kr | 1-4 hverdage |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish. The second edition of this textbook has been updated to include: New content on digital research, social media research methods, emerging technologies such as AI in marketing research, sustainability in tourism, hospitality and events research, thematic analysis, real-time research and researching current visitor trends, experiences, preferences and lifestyles to ensure the destination or event is successful New international short case studies to showcase real-life applications where market research can be used to attract and retain visitors for tourism, hospitality and events This holistic, concise and accessible textbook is essential reading for all students to gain knowledge as to what visitors want from the travel, hospitality and/ or event experience and how to influence a destination’s success.

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Priserne er sidst kontrolleret 2026-10-21.