---
title: "Ana Andjelic Hitmakers"
ean: "9781032874463"
brand: "Ana Andjelic"
category: "Medier > Bøger"
price_min: 284
price_max: 284
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781032874463/hitmakers
last_checked: 2026-10-15
---

# Ana Andjelic Hitmakers

EAN 9781032874463 · Mærke: Ana Andjelic · Kategori: Medier > Bøger

Sammenlign priser på Ana Andjelic Hitmakers fra 1 forhandler. Billigste pris nu: 284 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781032874463/hitmakers

## Priser
- **Billigste pris nu:** 284 kr hos Saxo DK
- **Prisspænd:** 284 kr – 284 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 284 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Modern brands are hitmakers. Knowing how to influence consumers through collaborations, merch, entertainment, brand codes, icons and other cultural products (and not through advertising) is a matter of strategy. In this book, world-renowned brand expert, Ana Andjelic, shows how modern brand strategy needs to be redefined as the strategy of cultural influence, how brands today influence culture, how brands should address audiences, and how the new approach to cultural hitmaking works organizationally and operationally. A cultural hit is an idea, content, or entertainment that a large number of consumers pay attention to, share and talk about. Once cultural hits become market hits, by lifting brand popularity or driving product sales, they have a strong financial return for a company. Brands are motivated to start producing as many cultural hits as possible, and these new formats replace traditional brand marketing strategies. In the book, Ana Andjelic clearly articulates the complexity of this modern brand building, and provides a set of practical examples and tools that can be used by brand strategists to produce a cultural hit.

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Priserne er sidst kontrolleret 2026-10-15.