---
title: "Olga Mitterfellner Fashion Marketing and Communications"
ean: "9781032582320"
brand: "Olga Mitterfellner"
category: "Medier > Bøger"
price_min: 374
price_max: 374
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9781032582320/fashion-marketing-and-communications
last_checked: 2026-10-15
---

# Olga Mitterfellner Fashion Marketing and Communications

EAN 9781032582320 · Mærke: Olga Mitterfellner · Kategori: Medier > Bøger

Sammenlign priser på Olga Mitterfellner Fashion Marketing and Communications fra 1 forhandler. Billigste pris nu: 374 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9781032582320/fashion-marketing-and-communications

## Priser
- **Billigste pris nu:** 374 kr hos Saxo DK
- **Prisspænd:** 374 kr – 374 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 374 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry. Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context. Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/9781032582320/fashion-marketing-and-communications
Priserne er sidst kontrolleret 2026-10-15.