---
title: "Richard Shotton The Choice Factory"
ean: "9780857196095"
brand: "Richard Shotton"
category: "Medier > Bøger"
price_min: 174
price_max: 174
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9780857196095/the-choice-factory
last_checked: 2026-10-15
---

# Richard Shotton The Choice Factory

EAN 9780857196095 · Mærke: Richard Shotton · Kategori: Medier > Bøger

Sammenlign priser på Richard Shotton The Choice Factory fra 1 forhandler. Billigste pris nu: 174 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780857196095/the-choice-factory

## Priser
- **Billigste pris nu:** 174 kr hos Saxo DK
- **Prisspænd:** 174 kr – 174 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 174 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Uncover the psychological shortcuts that shape every decision you make – and learn how to use them in business. Voted #1 in the BBH World Cup of Advertising Books Winner of the Sales and Marketing Category at the Business Book Awards Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, behavioural science expert Richard Shotton investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, he draws on evidence from academia, real-life ad campaigns and his own original research. Entertaining and highly accessible, The Choice Factory is made up of 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Shotton interviews some of the smartest and most influential thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. Covering everything from priming to the pratfall effect, charm pricing to the curse of knowledge, with The Choice Factory as your guide it has never been easier to apply the science of behavioural economics to marketing. 'Actionable, memorable and powerful' – Seth Godin, bestselling author of This is Marketing

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Priserne er sidst kontrolleret 2026-10-15.