---
title: "Alchemy - The Magic of Original Thinking in a World of Mind-Numbing Conformity - Rory Sutherland - Paperback Bog - Ebury Publishing - 2021 - Engelsk - Booktok.dk"
ean: "9780753556528"
brand: "Ebury Publishing"
category: "Medier > Bøger"
price_min: 145
price_max: 184
currency: DKK
vendor_count: 3
in_stock: true
url: https://pricetracker.dk/p/9780753556528/alchemy-the-magic-of-original-thinking-in-a-world-of-mind-numbing
last_checked: 2026-10-19
---

# Alchemy - The Magic of Original Thinking in a World of Mind-Numbing Conformity - Rory Sutherland - Paperback Bog - Ebury Publishing - 2021 - Engelsk - Booktok.dk

EAN 9780753556528 · Mærke: Ebury Publishing · Kategori: Medier > Bøger

Sammenlign priser på Alchemy - The Magic of Original Thinking in a World of Mind-Numbing Conformity - Rory Sutherland - Paperback Bog - Ebury Publishing - 2021 - Engelsk - Booktok.dk fra 3 forhandlere. Billigste pris nu: 145 kr hos Booktok. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780753556528/alchemy-the-magic-of-original-thinking-in-a-world-of-mind-numbing

## Priser
- **Billigste pris nu:** 145 kr hos Booktok
- **Prisspænd:** 145 kr – 184 kr på tværs af 3 forhandlere
- **Prisen er på sit laveste registrerede niveau.**

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Booktok | 145 kr | 1-3 dage |
| Saxo DK | 164 kr | — |
| Plusbog | 184 kr | 6 - 8 hverdage |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Discover the secret power of irrational thinking to create magic in branding, business, and life, with the breakthrough book from the advertising legend. AS SEEN ON THE DIARY OF A CEO PODCAST ‘ Revelatory and entertaining’ Sunday Times ‘ Sutherland uses his decades of experience to dissect human spending behavior in an insanely entertaining way…a must read’ Entrepreneur, Best Books of the Year ‘ One of the leading minds in the world of branding’ NPR -------------- Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? The answer? Humans are, in a word, irrational. In his groundbreaking book, TED Talk superstar and Ogilvy advertising icon Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. Based on thirty years of field work, his unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision making can be found in surprising places: What can honeybees teach us about creating a sustainable business? How could budget airlines show us how to market a health-care system? Why is it better to be vaguely right than precisely wrong? What might football penalty kicks teach us about the dangers of risk aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. In his mission to turn us all into idea alchemists, Sutherland blends cutting-edge behavioural science with jaw-dropping true stories to show that the problems we face, both as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational. This book shows you how.

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Priserne er sidst kontrolleret 2026-10-19.