---
title: "Christian Kowalkowski og Wolfgang Ulaga Service Strategy in Action"
ean: "9780692819104"
brand: "Christian Kowalkowski og Wolfgang Ulaga"
category: "Medier > Bøger"
price_min: 494
price_max: 494
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9780692819104/service-strategy-in-action
last_checked: 2026-10-14
---

# Christian Kowalkowski og Wolfgang Ulaga Service Strategy in Action

EAN 9780692819104 · Mærke: Christian Kowalkowski og Wolfgang Ulaga · Kategori: Medier > Bøger

Sammenlign priser på Christian Kowalkowski og Wolfgang Ulaga Service Strategy in Action fra 1 forhandler. Billigste pris nu: 494 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780692819104/service-strategy-in-action

## Priser
- **Billigste pris nu:** 494 kr hos Saxo DK
- **Prisspænd:** 494 kr – 494 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 494 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> In today's competitive global markets, simply making a great product is not enough. To achieve profitable growth and stand out among competitors, you must start to strategically compete through service and innovative solutions for business customers. Professors Christian Kowalkowski and Wolfgang Ulaga guide you how to shift your business from a goods-centric to a service-savvy model. The authors' proprietary twelve-step roadmap to profitable service growth will help you break out of a narrow product-centric logic and discover how to - determine if your company is "fit-for-service," - make the most of your existing services, - innovate and create value-added services and customer solutions beyond your products, - embed a true service-centric culture in your organization, - drive change and align your service strategy with corporate goals, - transform your product-centric sales force into a service-savvy sales organization, - design an organizational structure that promotes service growth, and - align your interests with distributors and partners. Kowalkowski and Ulaga's twelve-step roadmap is based on rigorous research and long-standing experience working with businesses. They have worked with hundreds of managers in industrial and professional services companies, conducted research projects, led executive workshops, and published numerous articles in scientific and managerial journals, including Harvard Business Review , among others. Here, they share not only their own insights but the lessons learned from successful case studies and years of extensive research.

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Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/9780692819104/service-strategy-in-action
Priserne er sidst kontrolleret 2026-10-14.