---
title: "The Jolt Effect - How High Performers Overcome Customer Indecision - Ted Mckenna - Hardback Bog - Penguin Putnam Inc - 2022 - Engelsk - Booktok.dk"
ean: "9780593538104"
brand: "Penguin Putnam Inc"
category: "Medier > Bøger"
price_min: 247
price_max: 471
currency: DKK
vendor_count: 3
in_stock: true
url: https://pricetracker.dk/p/9780593538104/the-jolt-effect-how-high-performers-overcome-customer-indecision-ted
last_checked: 2026-10-14
---

# The Jolt Effect - How High Performers Overcome Customer Indecision - Ted Mckenna - Hardback Bog - Penguin Putnam Inc - 2022 - Engelsk - Booktok.dk

EAN 9780593538104 · Mærke: Penguin Putnam Inc · Kategori: Medier > Bøger

Sammenlign priser på The Jolt Effect - How High Performers Overcome Customer Indecision - Ted Mckenna - Hardback Bog - Penguin Putnam Inc - 2022 - Engelsk - Booktok.dk fra 3 forhandlere. Billigste pris nu: 247 kr hos Booktok. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780593538104/the-jolt-effect-how-high-performers-overcome-customer-indecision-ted

## Priser
- **Billigste pris nu:** 247 kr hos Booktok
- **Prisspænd:** 247 kr – 471 kr på tværs af 3 forhandlere
- **Prisen er på sit laveste registrerede niveau.**

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Booktok | 247 kr | 1-3 dage |
| Saxo DK | 314 kr | — |
| Plusbog | 471 kr | 6 - 8 hverdage |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> From the bestselling co-author of The Challenger Sale , a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn't "no." It's "I need to think about it." When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding . What they really care about is not failing. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect , he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision--and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don't: only by addressing the customer's fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger. Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action--and close more sales.

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Priserne er sidst kontrolleret 2026-10-14.