---
title: "Edward Bernays Crystallizing Public Opinion"
ean: "9780486836584"
brand: "Edward Bernays"
category: "Medier > Bøger > Trykte bøger"
price_min: 144
price_max: 144
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9780486836584/crystallizing-public-opinion
last_checked: 2026-10-15
---

# Edward Bernays Crystallizing Public Opinion

EAN 9780486836584 · Mærke: Edward Bernays · Kategori: Medier > Bøger > Trykte bøger

Sammenlign priser på Edward Bernays Crystallizing Public Opinion fra 1 forhandler. Billigste pris nu: 144 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780486836584/crystallizing-public-opinion

## Priser
- **Billigste pris nu:** 144 kr hos Saxo DK
- **Prisspænd:** 144 kr – 144 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 144 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Famed as "the father of public relations," Edward Bernays pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, the first book ever written about the public relations industry, he delineates the approaches that corporations and governments have taken for the past century to influence social tendencies. Crystallizing Public Opinion identifies the techniques employed by public relations professionals, from authoritative-sounding surveys to persuasive endorsements from opinion leaders, celebrities, and experts. Bernays -- whose high-profile clients included Procter & Gamble, General Electric, CBS, NBC, and Time, Inc. -- cites examples from his successful campaigns, including a physician-endorsed promotion of bacon as a healthy breakfast option. He quotes leading theorists on the role of herd mentality in the minds of the educated as well as the ignorant, and he explains the value of communicating the right facts at the right time to a targeted audience. Although technology has changed in the years since this book's debut, human nature has not, and these principles remain of timeless value to business and marketing professionals, students of public relations, and other readers.

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Priserne er sidst kontrolleret 2026-10-15.