---
title: "Anne-Sophie Bayle-Tourtoulou og Michel Badoc The Neuro-Consumer"
ean: "9780367895907"
brand: "Anne-Sophie Bayle-Tourtoulou og Michel Badoc"
category: "Medier > Bøger > Trykte bøger"
price_min: 649
price_max: 649
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9780367895907/the-neuro-consumer
last_checked: 2026-10-15
---

# Anne-Sophie Bayle-Tourtoulou og Michel Badoc The Neuro-Consumer

EAN 9780367895907 · Mærke: Anne-Sophie Bayle-Tourtoulou og Michel Badoc · Kategori: Medier > Bøger > Trykte bøger

Sammenlign priser på Anne-Sophie Bayle-Tourtoulou og Michel Badoc The Neuro-Consumer fra 1 forhandler. Billigste pris nu: 649 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780367895907/the-neuro-consumer

## Priser
- **Billigste pris nu:** 649 kr hos Saxo DK
- **Prisspænd:** 649 kr – 649 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 649 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers’ behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers’ brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain’s subconscious expectations; the influence of social media and communities on consumers’ decisions – when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area.

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Priserne er sidst kontrolleret 2026-10-15.