---
title: "Olga Mitterfellner Luxury Fashion Brand Management"
ean: "9780367643607"
brand: "Olga Mitterfellner"
category: "Medier > Bøger"
price_min: 439
price_max: 439
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9780367643607/luxury-fashion-brand-management
last_checked: 2026-10-16
---

# Olga Mitterfellner Luxury Fashion Brand Management

EAN 9780367643607 · Mærke: Olga Mitterfellner · Kategori: Medier > Bøger

Sammenlign priser på Olga Mitterfellner Luxury Fashion Brand Management fra 1 forhandler. Billigste pris nu: 439 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780367643607/luxury-fashion-brand-management

## Priser
- **Billigste pris nu:** 439 kr hos Saxo DK
- **Prisspænd:** 439 kr – 439 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 439 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.

---

Kilde: PriceTracker. Fuld side med interaktiv prishistorik og købslinks: https://pricetracker.dk/p/9780367643607/luxury-fashion-brand-management
Priserne er sidst kontrolleret 2026-10-16.