---
title: "Daniel C. Funk, Kostas Alexandris og Heath McDonald Sport Consumer Behaviour - Marketing Strategies - Kostas Alexandris - Paperback Bog - Taylor & Francis Ltd - 2022 - Engelsk - Booktok.dk"
ean: "9780367552435"
brand: "Daniel C. Funk, Kostas Alexandris og Heath McDonald"
category: "Medier > Bøger"
price_min: 529
price_max: 529
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9780367552435/sport-consumer-behaviour-marketing-strategies-kostas-alexandris
last_checked: 2026-10-20
---

# Daniel C. Funk, Kostas Alexandris og Heath McDonald Sport Consumer Behaviour - Marketing Strategies - Kostas Alexandris - Paperback Bog - Taylor & Francis Ltd - 2022 - Engelsk - Booktok.dk

EAN 9780367552435 · Mærke: Daniel C. Funk, Kostas Alexandris og Heath McDonald · Kategori: Medier > Bøger

Sammenlign priser på Daniel C. Funk, Kostas Alexandris og Heath McDonald Sport Consumer Behaviour - Marketing Strategies - Kostas Alexandris - Paperback Bog - Taylor & Francis Ltd - 2022 - Engelsk - Booktok.dk fra 1 forhandler. Billigste pris nu: 529 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780367552435/sport-consumer-behaviour-marketing-strategies-kostas-alexandris

## Priser
- **Billigste pris nu:** 529 kr hos Saxo DK
- **Prisspænd:** 529 kr – 529 kr på tværs af 1 forhandler
- **Historisk lavpris:** 464 kr (oktober 2026)

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 529 kr | 1-4 hverdage |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Now in a fully revised and updated second edition, this textbook offers a complete introduction to consumer behaviour in sport and recreation. Combining theory and cutting-edge research with practical guidance and advice, it helps students and industry professionals become more effective practitioners. Written by three of the world’s leading sports marketing academics, the book covers all the key topics in consumer behaviour, including: • user experience and service design • segmenting consumer markets, building profiles, and branding • decision-making and psychological consequences • consumer motivation, constraints, and personalities • service quality and customer satisfaction • sociocultural and technological advancements influencing consumption This updated edition includes expanded coverage of key emerging topics such as technology (from streaming apps to wearables), e-sports and gamification, consumer research, brand architecture, consumer decision making, and fan attitudes. Including international examples throughout, it helps the reader to understand customer motivation and how that drives consumption and how design-relevant factors influence user experiences and can be used to develop more effective marketing solutions. This book is an invaluable resource for anyone involved in the sport, recreation, and events industries, from students and academics to professional managers. An accompanying eResource provides quizzes exclusively for instructors to assist student learning.

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Priserne er sidst kontrolleret 2026-10-20.