---
title: "Deborah J. MacInnis, Rik Pieters og Wayne Hoyer Consumer Behavior - Deborah J. Macinnis - Paperback Bog - Cengage Learning, Inc - 2023 - Engelsk - Booktok.dk"
ean: "9780357721292"
brand: "Deborah J. MacInnis, Rik Pieters og Wayne Hoyer"
category: "Medier > Bøger"
price_min: 694
price_max: 694
currency: DKK
vendor_count: 1
in_stock: true
url: https://pricetracker.dk/p/9780357721292/consumer-behavior-deborah-j-macinnis-paperback-bog-cengage-learning
last_checked: 2026-10-15
---

# Deborah J. MacInnis, Rik Pieters og Wayne Hoyer Consumer Behavior - Deborah J. Macinnis - Paperback Bog - Cengage Learning, Inc - 2023 - Engelsk - Booktok.dk

EAN 9780357721292 · Mærke: Deborah J. MacInnis, Rik Pieters og Wayne Hoyer · Kategori: Medier > Bøger

Sammenlign priser på Deborah J. MacInnis, Rik Pieters og Wayne Hoyer Consumer Behavior - Deborah J. Macinnis - Paperback Bog - Cengage Learning, Inc - 2023 - Engelsk - Booktok.dk fra 1 forhandler. Billigste pris nu: 694 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780357721292/consumer-behavior-deborah-j-macinnis-paperback-bog-cengage-learning

## Priser
- **Billigste pris nu:** 694 kr hos Saxo DK
- **Prisspænd:** 694 kr – 694 kr på tværs af 1 forhandler

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 694 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more. Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability. Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.

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Priserne er sidst kontrolleret 2026-10-15.