---
title: "Play Bigger - How Rebels and Innovators Create New Categories and Dominate Markets - Christopher Lochhead - Paperback Bog - Little, Brown Book Group - 2016 - Engelsk - Booktok.dk"
ean: "9780349411361"
brand: "Little, Brown Book Group"
category: "Medier > Bøger"
price_min: 194
price_max: 210
currency: DKK
vendor_count: 2
in_stock: true
url: https://pricetracker.dk/p/9780349411361/play-bigger-how-rebels-and-innovators-create-new-categories-and
last_checked: 2026-10-14
---

# Play Bigger - How Rebels and Innovators Create New Categories and Dominate Markets - Christopher Lochhead - Paperback Bog - Little, Brown Book Group - 2016 - Engelsk - Booktok.dk

EAN 9780349411361 · Mærke: Little, Brown Book Group · Kategori: Medier > Bøger

Sammenlign priser på Play Bigger - How Rebels and Innovators Create New Categories and Dominate Markets - Christopher Lochhead - Paperback Bog - Little, Brown Book Group - 2016 - Engelsk - Booktok.dk fra 2 forhandlere. Billigste pris nu: 194 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780349411361/play-bigger-how-rebels-and-innovators-create-new-categories-and

## Priser
- **Billigste pris nu:** 194 kr hos Saxo DK
- **Prisspænd:** 194 kr – 210 kr på tværs af 2 forhandlere
- **Historisk lavpris:** 165 kr (oktober 2026)

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 194 kr | — |
| Plusbog | 210 kr | 6 - 8 hverdage |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones. The category is the new strategy. The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

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Priserne er sidst kontrolleret 2026-10-14.