---
title: "Brand Gap, The - Revised Edition - Marty Neumeier - Paperback Bog - Pearson Education (US) - 2005 - Engelsk - Booktok.dk"
ean: "9780321348104"
brand: "Pearson Education (US)"
category: "Medier > Bøger"
price_min: 219
price_max: 339
currency: DKK
vendor_count: 3
in_stock: true
url: https://pricetracker.dk/p/9780321348104/brand-gap-the-revised-edition-marty-neumeier-paperback-bog-pearson
last_checked: 2026-10-16
---

# Brand Gap, The - Revised Edition - Marty Neumeier - Paperback Bog - Pearson Education (US) - 2005 - Engelsk - Booktok.dk

EAN 9780321348104 · Mærke: Pearson Education (US) · Kategori: Medier > Bøger

Sammenlign priser på Brand Gap, The - Revised Edition - Marty Neumeier - Paperback Bog - Pearson Education (US) - 2005 - Engelsk - Booktok.dk fra 3 forhandlere. Billigste pris nu: 219 kr hos Saxo DK. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780321348104/brand-gap-the-revised-edition-marty-neumeier-paperback-bog-pearson

## Priser
- **Billigste pris nu:** 219 kr hos Saxo DK
- **Prisspænd:** 219 kr – 339 kr på tværs af 3 forhandlere

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Saxo DK | 219 kr | — |
| Booktok | 273 kr | 1-3 dage |
| Plusbog | 339 kr | 6 - 8 hverdage |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a "charismatic brand"-a brand that customers feel is essential to their lives. In an entertaining two-hour read you'll learn: * the new definition of brand * the five essential disciplines of brand-building * how branding is changing the dynamics of competition * the three most powerful questions to ask about any brand * why collaboration is the key to brand-building * how design determines a customer's experience * how to test brand concepts quickly and cheaply * the importance of managing brands from the inside * 220-word brand glossary From the back cover: Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding-a set of five disciplines to help companies bridge the gap between brand strategy and customer experience. Those with a grasp of branding will be inspired by the new perspectives they find here, and those who would like to understand it better will suddenly "get it." This deceptively simple book offers everyone in the company access to "the most powerful business tool since the spreadsheet."

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Priserne er sidst kontrolleret 2026-10-16.