---
title: "Isabelle Szmigin og Maria Piacentini Consumer Behaviour - Maria Piacentini - Paperback Bog - Oxford University Press - 2022 - Engelsk - Booktok.dk"
ean: "9780198862567"
brand: "Isabelle Szmigin og Maria Piacentini"
category: "Medier > Bøger"
price_min: 492
price_max: 499
currency: DKK
vendor_count: 2
in_stock: true
url: https://pricetracker.dk/p/9780198862567/consumer-behaviour-maria-piacentini-paperback-bog-oxford-university
last_checked: 2026-10-17
---

# Isabelle Szmigin og Maria Piacentini Consumer Behaviour - Maria Piacentini - Paperback Bog - Oxford University Press - 2022 - Engelsk - Booktok.dk

EAN 9780198862567 · Mærke: Isabelle Szmigin og Maria Piacentini · Kategori: Medier > Bøger

Sammenlign priser på Isabelle Szmigin og Maria Piacentini Consumer Behaviour - Maria Piacentini - Paperback Bog - Oxford University Press - 2022 - Engelsk - Booktok.dk fra 2 forhandlere. Billigste pris nu: 492 kr hos Booktok. Se aktuelle priser og køb hos den billigste forhandler på https://pricetracker.dk/p/9780198862567/consumer-behaviour-maria-piacentini-paperback-bog-oxford-university

## Priser
- **Billigste pris nu:** 492 kr hos Booktok
- **Prisspænd:** 492 kr – 499 kr på tværs af 2 forhandlere

## Forhandlere
| Forhandler | Pris | Levering |
|---|---|---|
| Booktok | 492 kr | 1-3 dage |
| Saxo DK | 499 kr | — |

## Om produktet
Beskrivelse fra forhandleren Saxo DK:

> This highly-practical and engaging textbook balances cutting-edge research with insights from today's marketing professionals making it the ideal guide for anyone studying consumer behaviour. Industry-leading consumer experts offer a glimpse of what it's like to be a marketer, and how integral consumer behaviour theory is to their everyday roles - for example, explaining how WWF is using behavioural science to help humanity's fight against climate change, and how social media algorithms are pushing the creation of increasingly emotive content. In addition, the case studies and consumer insights features have been extensively revised and now cover topics such as consumer engagement during a pandemic, big brand support of the Black Lives Matter movement, and textile waste in the fashion industry. This third edition reflects the very latest research with a new chapter on sustainable and ethical consumption, and updated coverage of digital consumption and online consumer behaviour. An enhanced Research Insights feature now includes new critical thinking questions to help readers develop their analytical mindset. The new enhanced e-book offers an even more flexible and engaging way to learn. It features carefully-curated resources that are designed to stimulate, assess, and consolidate learning, including practitioner videos, multiple-choice questions, and a flashcard glossary. This book is accompanied by the following teaching support resources for adopting lecturers: PowerPoint presentations Instructor's manual Bank of case studies Learning activities Examination questions

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Priserne er sidst kontrolleret 2026-10-17.